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Christmas devices

Buying Tech in Time for Christmas

Christmas time is back with us again. The latest devices and gadgets are hitting store shelves just in time to keep up with the rush. Magazines, television, and the web are brimming with advertisements and reviews of the latest tech your money can buy.

Before you rush out to buy the gadgets you’ve been waiting all year for, consider a few important questions before parting with your hard-earned cash.

Does This Technology Do What I need?

First, you must ask what problem you are trying to solve with a new piece of tech. The most important thing to consider is how adopting your new device will improve on what you had before.

In some cases, a sleek new gadget or device for fun is good too.

When you’ve answered this question, you should consider whether there is other tech or competing devices out there that can perform even better.

Should I Become an Early Adopter?

Early adopters are people that anticipate the release of new tech, wait in line on release day, and pride themselves on having the latest gadgets to hit the shelves. If you recognize yourself in this description you are likely to snap up the latest devices the day they are released. This eager anticipation, however, is not always the way to get the best deals or the best gadgets.

Companies often rely on new product hype to give sales an early boost. Waiting for the marketing and hype to subside, even a little, can save you a lot of money.

After initial sales fall, companies often mark down their prices to keep their devices attractive and sales high. When newer, faster, sleeker devices hit the market, companies cut prices to maintain strong sales figures. For the budget smart consumer this is an opportunity for a bargain. A device good enough to buy on launch day is well worth waiting for.

Have I checked The Reviews?

We are fortunate enough to have access to seemingly unlimited amounts of information at our fingertips. Often weeks before a product is released, reviews are available across the web.

One of the best things you can do when considering a new device, particularly a high-cost purchase, is to watch and read a wide variety of product reviews. It pays to be cautious of reviews that are particularly glowing, or too downbeat. Keep an eye out for middle of the road reviews that fairly weigh the pros and cons of each device.

Have I Found the Best Deal?

There are many ways to keep an eye out to make sure you get the best deal on your device. If you can, monitor prices over time to see how they rise and fall to find the best time to purchase.

When purchasing online, many sites include a box to add a coupon code when you are ready to buy. It sometimes pays to jump over to Google and search the website name and ‘coupon’ or ‘voucher’ to find out if there are any good deals on.

A quick search can save you as much as 10, 15, or 20 per cent on some purchases. Sometimes companies send out offers to appeal to groups they want to market to. A companies Facebook page may get different offers or vouchers than its Twitter followers or newsletter for example.

It can pay to search around for offers and vouchers to get money off before you checkout. Five minutes work can save huge amounts of cash.

Purchase in Confidence

If you have asked yourself these questions, done all your research, and found the answers you’re looking for then you may well be ready to buy.

You can do so with the confidence that you’ve done all your homework and you’re getting the best deal and gadget for your money.

6 Simple Tips to Protect Your Customer Data

As cyber-attacks continue to make headlines, hackers are exposing or selling customer data files in record numbers. But just like with any threat, there are actions you can take to minimize risk and ensure your business retains a positive reputation among customers.

  1. Stop using the same password on repeat. Set a mandate for all staff that passwords must be unique for each user and for your workplace. That means it can’t be remotely like the one on their home PC, tablet or online banking. Passwords are hacked more than ever, so when you’re prompted for a password change, dig deep and really think about what goes into a hacker-proof password. If remembering them is a problem, consider one of the latest password management tools.
  2. Go on a shredding spree. How much sensitive data is being dumped into the recycling bin? Valuable customer data is often taken from the bins of small businesses and quickly sold or published. It’s not just good practice to shred sensitive documents, it’s the law. Take 5 seconds to run documents through the shredder or book in the services of a secure shredding company.
  3. Ditch the accounting spreadsheets. Still using an Excel doc for all your number-crunching? Besides making your accountant’s job harder (and more expensive), you’re opening your business to a massive range of vulnerabilities. Even with password-protection, spreadsheets aren’t designed to safeguard your financials or those of your clients. Upgrade to a proper accounting solution with built-in customer data protections and security guarantees.
  4. Train staff explicitly. You can’t rely on common sense because what you think is a given might be news to someone else. It can be extremely beneficial to hold special data-safety training sessions once or twice a year as a reminder, as well as take the time to induct new staff into the way things are done.
  5. Limit access to data. Just like the bank manager who guards the keys to the vault, you can limit who accesses your data. Revoke employee access as soon as they leave your business for good, and set rules around who can access what – and when. Do they need access to sensitive information while working from home? Should they be able to change the files, or only view them?
  6. Keep your software updated. Possibly the most preventable hack, having outdated software can be an open invitation for cyber-criminals. They look for known weaknesses in business software and waltz right in. While the nagging pop-ups and reminders to update can feel like a selling ploy, they’re actually helping your business to stay in the safe zone. Updated software gives you protection against new viruses and hacking techniques, plus closes off those nasty weaknesses.

If you would like to make sure your business is secure from data breaches, give us a call!

4 Simple Tips to Keep Your Internet Banking Safe

Online banking has boomed in the past few years to become the new norm. Branches are out and apps are in. Half the time when you visit a branch, you’re steered towards a computer for a DIY transaction – with optional assistance. But is internet banking really safe? You’re always told to keep your financial details private, but now also to jump on board the online banking train – talk about a push/pull scenario! The good news is you CAN bank safely online with a few simple precautions.

Always type in the website address

Many attackers will attempt to trick you into clicking a fake link to your bank website. Usually sent as a ‘phishing email’, they’ll claim there’s a problem and ask you to click through to your bank and correct it ASAP. The link points to a fake website that looks almost exactly like your real bank site and is recording your private account info. You can avoid scams like this simply by accessing your bank by manually typing in the website or using a bookmark.

Avoid public computers and networks

Jumping onto a PC at the library or mall might seem like a quick and easy way to check your account, but public computers are often targeted by scammers. In just a few moments, they can install keyloggers to record usernames, passwords and other private data, then sit back as all future user details are emailed to them. The same problem applies with free, unsecured Wi-Fi. You’re better off using an ATM or a data-enabled smartphone.

Use a strong password with 2- factor authentication

Create a unique password for your online banking, something you’ve never used anywhere else. Mix up words, numbers and symbols to create a complex password that can’t be guessed easily. Avoid giving attackers a head start with data they can find on Facebook, like kids names, pet names, birthdates, etc and really think outside the box. And of course, never write it down anywhere near your wallet, phone or computer. If remembering is likely to be an issue, you might like to consider a secure password manager app. Many banks will also help boost your security with two-factor authentication, sending random codes to your phone (or a special LCD device they provide) to verify any activity.

Check page security before entering data

Finally, take a micro-second to spot the small padlock icon before you enter any data. You’re looking for a padlock appearing as part of the browser itself, not just an image on the webpage. It will be either in the bottom corner or next to the URL. The address will also start with httpS:// instead of http://. If you don’t see these things, the page is NOT secure and you shouldn’t log in.

Facebook Thumbnail Link Fix

Facebook IconAre you trying to create blog content and link it to Facebook for your small business? If you are anything like me, you make some mistakes along the way. One of the most frustrating is making a grammar or spelling error and only recognizing it after you made the post. One of the worst places to have this happen is in the thumbnail link because Facebook (and others) cache the link.  It is not very clear how to fix it. Deleting the post and reposting it does not work. Fear not!  The solution is pretty easy once you know how to do it. Just go to Debugger: https://developers.facebook.com/tools/debug

Copy and paste the URL you would like to fix and click the “debug” button.

Facebook Debug Link

That is it! Refresh your facebook page and you should see the changes and so will everyone else.