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Christmas devices

Buying Tech in Time for Christmas

Christmas time is back with us again. The latest devices and gadgets are hitting store shelves just in time to keep up with the rush. Magazines, television, and the web are brimming with advertisements and reviews of the latest tech your money can buy.

Before you rush out to buy the gadgets you’ve been waiting all year for, consider a few important questions before parting with your hard-earned cash.

Does This Technology Do What I need?

First, you must ask what problem you are trying to solve with a new piece of tech. The most important thing to consider is how adopting your new device will improve on what you had before.

In some cases, a sleek new gadget or device for fun is good too.

When you’ve answered this question, you should consider whether there is other tech or competing devices out there that can perform even better.

Should I Become an Early Adopter?

Early adopters are people that anticipate the release of new tech, wait in line on release day, and pride themselves on having the latest gadgets to hit the shelves. If you recognize yourself in this description you are likely to snap up the latest devices the day they are released. This eager anticipation, however, is not always the way to get the best deals or the best gadgets.

Companies often rely on new product hype to give sales an early boost. Waiting for the marketing and hype to subside, even a little, can save you a lot of money.

After initial sales fall, companies often mark down their prices to keep their devices attractive and sales high. When newer, faster, sleeker devices hit the market, companies cut prices to maintain strong sales figures. For the budget smart consumer this is an opportunity for a bargain. A device good enough to buy on launch day is well worth waiting for.

Have I checked The Reviews?

We are fortunate enough to have access to seemingly unlimited amounts of information at our fingertips. Often weeks before a product is released, reviews are available across the web.

One of the best things you can do when considering a new device, particularly a high-cost purchase, is to watch and read a wide variety of product reviews. It pays to be cautious of reviews that are particularly glowing, or too downbeat. Keep an eye out for middle of the road reviews that fairly weigh the pros and cons of each device.

Have I Found the Best Deal?

There are many ways to keep an eye out to make sure you get the best deal on your device. If you can, monitor prices over time to see how they rise and fall to find the best time to purchase.

When purchasing online, many sites include a box to add a coupon code when you are ready to buy. It sometimes pays to jump over to Google and search the website name and ‘coupon’ or ‘voucher’ to find out if there are any good deals on.

A quick search can save you as much as 10, 15, or 20 per cent on some purchases. Sometimes companies send out offers to appeal to groups they want to market to. A companies Facebook page may get different offers or vouchers than its Twitter followers or newsletter for example.

It can pay to search around for offers and vouchers to get money off before you checkout. Five minutes work can save huge amounts of cash.

Purchase in Confidence

If you have asked yourself these questions, done all your research, and found the answers you’re looking for then you may well be ready to buy.

You can do so with the confidence that you’ve done all your homework and you’re getting the best deal and gadget for your money.

Getting tech new business

How to Get the Right Tech for Your New Business

Congratulations on your new business! Start-up costs can easily escalate, and tech is often one of the bigger expenses. It’s not that everything is high priced, but the sheer number of technologies available can overwhelm smart decision making. The latest tech is dangled in front of you with amazing features you didn’t know you needed, and suddenly your budget has gone boom!

Here’s how to get the tech right for your business, without the headache and drama.

1. Check if you actually need it

In a lot of cases, using a cloud application means you can skip the big server purchase, along with the on-site technician to manage it. Many of your business programs will have a cloud option that allows you to get all the benefits without the big expense. Before you make the tech purchase, work out which applications you’ll be running and whether a local installation or cloud access is preferred. As part of this stage, think about how you’d like to use the applications – perhaps remote access is a priority, or perhaps collaboration will underpin your business culture. This level of clarity is often overlooked and the number 1 reason why tech expenses spiral.

2. Get expert advice

It’s easy to ask friends and family what to buy, but there are many more factors to consider than just their personal preference. You trust their opinion, of course, but they may be speaking from a consumer perspective or basing their recommendation on brand loyalty. Every business is different and pairing the correct technology with the business will save you a lot of money in the long run.

3. Buy business grade

Unfortunately, the computers and laptops you see in department stores aren’t up to business standard. They’re designed for home users to perform quick tasks, not run a full 8 hour (or more) workload. Business grade systems have additional features that your business needs, plus longer warranties and better support. Even the attached devices like networking or printers are built to a higher standard, to last longer and perform better. Considering the cyber climate we live in, taking a special interest in the security offered by the business grade technology is a wise decision.

4. Prioritize flexibility

Businesses evolve rapidly during their first few years and the last thing you want to do is go out and buy new tech, playing catch-up with your vision and smushing together an assorted mismatch of devices. Your new technology should be as scalable as your business, which means making purchase decisions based on strategy, not price. Perhaps this means instead of workstations for employees, you only need tablets. Rather than having a fixed point of sale system, you might choose mobile checkout devices so your staff can assist customers on the go. These examples highlight how easy it is to commit to certain tech because it’s ‘what you do’ but later discover you’re locked into a certain way of doing business. Trying to change your processes down the line impacts productivity, efficiency and culture in a big way, so we recommend buying with your future success in mind.

5. Choose an IT partner

During your set up and moving ahead through growth, you’ll need an IT partner who can not only help with your purchase strategy but support you through any tech problems as they arise. That’s the difference between a partner and a supplier, they’re committed to driving long-term business success.

You’ll be able to call on your partner and know they’re immediately up to speed with your business, they know how IT can help leverage your competitive advantage and which critical systems they should focus on. Getting good tech in place shouldn’t be seen as just an expense. It improves productivity and allows you to serve your customers better while enjoying consistent growth.

If you need an IT partner to help your business grow, give us a call at 570-779-4018.

Unified Threat managment

Why Your Business Needs Unified Threat Management

Sounds scary doesn’t it? Almost like a swat team dressed in black is going to swing in and start yelling orders. While just as effective at disabling the bad guys, Unified Threat Management (UTM) is a special kind of IT solution focused on proactive protection. Consider it more like a team of virtual bodyguards that stand at the door between your business and the internet, keeping trouble out while your legitimate traffic can come and go normally.

With the increasing number of connected devices in your business network and the different ways your employees now connect, it’s more important than ever to set up dedicated security systems that give integrated protection. UTM is a series of solutions that work together, simultaneously layering your protection across the board. We’ll cover the four main inclusions here, and exactly what they can do for your business.

Robust Firewall

Put simply, a firewall keeps an eye on all the data coming in and out, looking for anything abnormal. While every home PC comes with a software firewall built in, those ones pale in comparison to what a UTM firewall can do. Remember the team of virtual bodyguards? Imagine the home firewall asking nicely if the data should be doing that, while the UTM slams the data to the ground and demands credentials. It exists to make sure the data entering your network is safe, that it’s not part of a cyber-attack, and that in the rare event your network becomes infected, your servers aren’t being used to attack another business.

Anti-virus Where it Matters

With so much new malware being released daily, it’s easy to fall behind in updates and discover you’ve been infected. Your employees are likely doing their best, but manually scanning each file can be exhausting and time-consuming. Your UTM anti-virus is built into the firewall, ensuring known or suspicious malware is stopped at the door. It doesn’t even make it through to your employees, so the risk is removed. Clearly that’s the best outcome possible and will allow your employees to work at maximum efficiency, while you can run your business with confidence.

Spam Blocking

Most cyber-attacks come via email these days, with either an attachment or a link. Once clicked, the malware is released into the network to wreak havoc. Obviously, your employees are smart enough not to open random attachments/links, so hackers use phishing emails. These are emails that look legitimate and may refer to vendors you use, financial services you have accounts with, or even seem to be from other employees. Your UTM isn’t falling for any of those disguises, it strips down each email and checks it against high-tech legitimacy markers. If it sees anything suspicious, the email is marked as spam and either held for review or bounced away.

Your employees never see the attack, so they can’t accidentally fall for it. While the UTM is monitoring for phishing/fake emails, it’s also culling out the general spam that clogs up inboxes. Employees will no longer have to spend precious minutes each day wading through the junk, and the likelihood of missing an important customer email has greatly dropped.

Content Filtering

In a perfect world, your employees would only access work-related sites and do work-related things online. Content filtering can help you limit the risk they’re bringing into your business via these websites. Your UTM can be set to restrict sites that infect computers, such as adult content, gambling or illegal downloads. It can also be used to restrict access to productivity vampires like Facebook or Pinterest, either during work hours or completely. It’s up to your policies how much you’d like to filter and whether to add any flexibility. Some businesses allow social media during lunch breaks or have special reward hours each week. Simple tweaks like this can increase productivity overnight and give you the security you’re looking for.

You can see how a layered security solution like UTM provides a space for your business to thrive, where systems are secure, employees are able to maintain efficiency, and cyber problems stay outside the doors. The way the layers work together is more effective than a patchwork of separate systems, and a UTM is much easier to configure and maintain.

We can find the right UTM solution for your business. Call us today at 570-779-4018!